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sly.Independent AI Product Group · Miami / Worldwide
about
Independent by design.Strategy / Design / Engineering / Intelligence

Complexsystems.Quietly resolved.

SLY is an independent AI product group. We design, build and operate bespoke software—from the interface to the infrastructure beneath it.

The business defines the architecture. Not the platform.

The original glossy coral SLY character
One accountable practice.SLY / 001
A study in precisionThinking before technology / 001

Built fromfirst principles.

Thoughtfully designed.Precisely made.Made to work.
01 / PracticeFrom first sketch to live system.

One accountable hand.Every layer.

Product strategy. Systems architecture. Interface design. Full-stack engineering. Applied AI. Integration. Migration. Ongoing operation.

Working knowledge, applied with intent.

Capabilities / The working index

01

engineering

React · JavaScript · TypeScript · Tailwind · WebGL

APIs · webhooks · OAuth · data models · access controls

Event-driven workflows · scheduled automation · payments

02

intelligence

Tool-using agents · model routing · retrieval · structured generation

Language · vision · voice · transcription

Claude · OpenAI · Gemini · Mistral · Perplexity

03

infrastructure

Base44 · Vercel · Supabase · Snowflake

Google Cloud · Cloudflare · GitHub · Wix

04

connected systems

Stripe · Polar · Twilio · Slack · Notion · HubSpot

Google Workspace · Zapier · Solana

05

image & motion

Figma · Blender · After Effects

Higgsfield · Runway · Veo · Midjourney

ElevenLabs · Whisper

Tools selected per engagement. Nothing added without a reason.

Working method / How an engagement is structured

Equipped for the whole system.

Technical breadth matters when it becomes a coherent delivery approach. Each engagement is scoped around the actual problem, with clear boundaries and accountable decisions.

01

Discovery & blueprint

A clear system boundary, user journey, decisions, constraints and architectural direction.

02

Connected engineering

Interfaces, data, APIs, agents and operational workflows considered as one integrated product.

03

Control by design

Identity, scoped permissions, human review and explicit exceptions built into the intended workflow.

04

Operational handoff

Release decisions, observability, failure handling and a record of what the system actually did.

02 / StudioHuman judgment stays on the work.

A deliberateway of working.

Automation carries the repetition. Human judgment stays on the work.

Founded & led

Marco Sunol Rojas

Founding advisor & investor

Jeremy Gardner

Our approach

Selective engagements. Direct collaboration.

Credentials

Official Base44 Ambassador

Apple Developer

instinct · Early Access Developer

Meta Muse Developer

Start a conversation.
03 / A working ideaTwo perspectives. One considered system.

A public, interactive illustration of agent collaboration

Meet the thinking.
Follow the handoff.

Choose a problem. Tap either character to explore its role, then follow the design, agent handoff, human approval and receipt. Authority always remains explicit.

01 / A connected customer journeySCENE 01 / 04

An incoming request deserves a thoughtful response—not an improvised chain of tools.

THE STUDIO / SYSTEM DESIGN

Design the whole experience.

SLY defines the journey first: what matters, which information is appropriate, and where human judgment belongs.

An intentional blueprint before any automation.

This is a guided, pre-scripted design demonstration—not a live conversation with SLY Concierge or Frijolito Core. It doesn't access user accounts, process real requests, or execute external actions.

A little something of our own

Some ideas becomelittle worlds.

Alongside the systems we build, we're growing something of our own. Frijolito is an emerging world of small connections and unexpected discoveries.

Meet Frijolito